Most travel agencies have a vision of who their perfect client is. Often times this is based on what the agency prefers to sell. And that is based often on the owner’s personal travel preferences. If you enjoy selling African Safaris or luxury custom-tailored vacations, you’re probably going to target that market.
The advantage of a travel agency over many other local small businesses is that your business isn’t limited to a local drive area like a salon, dry cleaners or restaurant would be. Instead, with proper Inbound Marketing, you can position yourself as a leader in your field and have customers all over the country.