HubSpot tells us that once we decide who are ideal clients are, we need to create a Buyer Personas for each of them.
A Buyer Persona is a fictional representation of our perfect clients so we can get to really understand them. Don’t worry, we’ll help you with this! It’s a fun exercise and is included in both of our Lead Generating Website Packages.
Things we look at when defining your Ideal Client:
- What is their age and family status?
- Are the married or single? Are they Gay or Lesbian?
- What is their race? Ethnicity?
- What is their education level?
- Do they hold a blue collar or white collar job? Are they retired? Does the wife or partner work?
- Where do they live? What is their home worth? What is the average home cost in their area?
- What kind of car would they drive? Where do they shop? What brands do they purchase?
These are just some of the items we look into when we help our clients really delve into looking at their ideal clients.