What is Inbound Marketing?

The term Inbound Marketing refers to the process of driving search traffic to your website by creating different types of engaging content.

When people search online for a product, service or solution to a problem, they use keywords. There are many factors to consider when targeting specific keywords.

We’ve been educated by the leading inbound marketing company in the world, HubSpot.


HubSpot is a Boston-area company that coined the phrase “inbound marketing” in 2006. They built the world’s #1 inbound marketing software used by the most sophisticated companies and a network of trained partners around the globe. We started working with HubSpot in 2014 and have educated ourselves in the concept and processes of Inbound Marketing since then.


Inbound Marketing Concept

The basic concept of Inbound Marketing is to

  • Attract visitors to your website by blogging, social media, and using high-value keywords on your website.
  • Turn these visitors into leads by enticing them with something interesting.
  • Continue to develop a relationship until they become a customer.
  • Continue to delight them with your services so they ultimately become promoters of our business to others.

spoondrawerWhat is Inbound Marketing?