What is Inbound Marketing?

The term Inbound Marketing refers to the process of driving search traffic to your website by creating different types of engaging content.

When people search online for a product, service or solution to a problem, they use keywords. There are many factors to consider when targeting specific keywords.

As a HubSpot partner, we’ve been educated, and have access to the best inbound marketing software in the world. And, we share it with you.

HubSpot is a Boston-area company that coined the phrase “inbound marketing” in 2006. They built the world’s #1 inbound marketing software used by the most sophisticated companies and a network of trained partners around the globe. We’re proud to say, we’re one of their partners.

Inbound Marketing Concept

The basic concept of Inbound Marketing is to

  • Attract visitors to your website by blogging, social media, and using high-value keywords on your website.
  • Turn these visitors into leads by enticing them with something interesting.
  • Continue to develop a relationship until they become a customer.
  • Continue to delight them with your services so they ultimately become promoters of our business to others.

How We Develop an Inbound Strategy for our Clients

In order to have a website that generates leads for your business, we first take a step back and create an Inbound Marketing Strategy for your business. Below are the items we analyze, with your input, to develop this information.

  • Define Your Ideal Client

    We identify who your “ideal clients” are and then start building our entire online strategy to target these people.

  • Branding your Business

    We review your current marketing and make recommendations to build a stronger brand for your business. This includes reviews of your logo, social media platforms, and current website.

  • Keyword Analysis

    Using HubSpot’s tools, we identify high-value keywords that we want use on your website and within the content used for Blog Posts, Free Offers and Ebooks, and Social Media posts.

  • Blog Strategy

    Now that we know who our ideal clients are and what keywords we need to use to attract them, we build a Blog Strategy full of great content targeted exclusively to them. We will teach you HubSpot’s best practices for writing great blog posts.

  • Ebooks and Ezines

    In order to generate new leads, we need to capture a website visitor’s email address. We do this by enticing your visitors with interesting ebooks or ezines.

  • Social Media Integration

    We create links between your Blog, Offers, and Social Media that enables more traffic to be driven to your website.

spoondrawerWhat is Inbound Marketing?