Packages and Pricing
Every SpoonDrawer website is custom-designed – not cookie cutter. Each package contains a variety of website content elements such as Destinations pages, Travel Experiences pages, Cruise pages as well as Custom-designed pages, plus much more.
Sample Website Packages
Choose one of the pre-set packages below or we’ll work with you to create a customized package with only the elements you want. We also have a special entry level package exclusively for Independent Agents.
Bronze
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Custom Homepage
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5 Destination pages
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4 Land Experience pages
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4 Cruise Experience pages
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3 Custom pages
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Choice of Promo Boxes or Promo Carousel
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Choice of FAQ or Testimonials
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About / Meet our Team page
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Travel Resources Page
MONTHLY MAINTENANCE & HOSTING:
$55/MO.
Annual Hosting: $149/year
Silver
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Custom Homepage
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8 Destination pages
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5 Land Experience pages
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5 Cruise Experience pages
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4 Custom pages
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Choice of Promo Boxes or Promo Carousel
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3 Promo Details pages
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FAQ page
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Testimonials
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About / Meet our Team page
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Travel Resources Page
MONTHLY MAINTENANCE & HOSTING:
$65/MO.
Annual Hosting: $149/year
Gold
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Custom Homepage
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10 Destination pages
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5 Land Experience pages
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5 Cruise Experience pages
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5 Custom pages
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Built-in Blog
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Photo Album
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3 Promo Boxes + 3 Details pages
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3 Promo Carousel + 3 Details pages
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FAQ Page
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Testimonials Page
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About / Meet our Team page
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Travel Resources Page
Monthly Maintenance & Hosting:
$75/mo.
Annual Hosting: $149/year
Independent Agent
Independent Agent websites are simple, low startup cost sites created exclusively for agents working through a host agency.
- Choose from 5 homepage designs
- Custom colors to match your brand
- Low startup cost
- Lower monthly maintenance cost
- Can be upgraded to another SpoonDrawer package when you’re ready
Independent Agent
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Choose from 5 Homepage Designs
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4 Destination pages
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2 Land Experience pages
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1 Cruise Experience page
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About page
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Travel Resources Page
MONTHLY MAINTENANCE & HOSTING:
$30/MO.
Annual Hosting: $99/year
Travel Content Options
Below are descriptions of some of the types of content we make available for your website.
Destination Pages
Destination pages are pre-written and designed pages containing excellent content on 15 of the most popular travel destinations around the world. Each page features related images, great content, and a “Featured Vacation” section for that destination.
- Pages can be edited with your own content
- Additional pages can be added to your website
- Custom destinations can be added
- Alaska
- Asia
- Australia
- Canada
- Caribbean
- Croatia
- Europe
- Greece
- Hawaii
- Italy
- Mexico
- South America
- South Pacific
- UK
- USA
Editing Destination Pages
The pre-designed pages can be added to your website “as is”, or you can supply us with personalized content and images and we’ll edit the page for you.
Editing Fee: $25 per page
Add Additional Destination Pages
Each pre-set package includes a certain amount of pages.
- Gold: 10
- Silver: 8
- Bronze: 5
- Independent: 4
You can add as many Destination pages as you want.
Additional Pages: $25 each
Creating New Destinations
Need a destination that’s not listed? We’ll be happy to create a new page for you. You simply provide us the written copy and we’ll add the images.
Design Fee: $60 per page
Travel Experiences
Travel Experiences pages are pre-written and designed pages containing excellent content on 10 different popular types of land travel experiences. These pages represent different “types” of travel experiences, and are not focused on any particular destination. Each page features related images, great content, and a “Featured Vacation” section related to that type of travel experience.
- Pages can be edited with your own content
- Additional pages can be added to your website
- Custom Travel Experiences can be added
- Adventure Travel
- All Inclusive Resorts
- Culinary Travel
- Destination Weddings
- Exotic Destinations
- Family Travel
- Honeymoons
- Luxury Travel
- Tours
- Tropical
Editing Travel Experiences Pages
The pre-designed pages can be added to your website “as is”, or you can supply us with personalized content and images and we’ll edit the page for you.
Editing Fee: $25 per page
Add Additional Travel Experiences Pages
Each pre-set package includes a certain amount of pages.
- Gold: 5
- Silver: 5
- Bronze: 4
- Independent: 2
You can add as many Travel Experiences pages as you want.
Additional Pages: $25 each
Creating New Travel Experiences
Need a travel experience that’s not listed? We’ll be happy to create a new page for you. You simply provide us the written copy and we’ll add the images.
Design Fee: $60 per page
Custom Pages
Custom pages represent every page we create that is unique to your business, and not something we have pre-designed. Perhaps you’re a destination specialist, or you promote certain types of travel, such as church groups, or school groups. Maybe your focus is strictly on creating unique, customized itineraries for your clients that involve many intricate details and experiences.
These are just a few examples of the types of custom pages we create for travel professionals. The reality is, the more unique, custom pages your website has, the more personalized your website will be!
Adding Custom Pages
Each pre-set package includes a certain amount of pages.
- Gold: 5
- Silver: 4
- Bronze: 3
- Independent: None Included
We recommend you having as many custom pages as you can. You will write the pages, and can even supply your own images. We’ll do the design work for you and actually create the web page.
While we can’t write your custom pages for you, (afterall, they are pages that are unique to your business), we CAN certainly help you with ideas!
Design Fee: $60 per page
About Pages
One of the most popular pages on any website is the “About” page. It introduces the humans of your organization to the visitors, as well as has a short introduction of your business itself.
Three Types of “About” Pages
Based on the number of people in your organization determines what type of About page we create.
- 1 person: “About Me” page
- 2-6 people: “About Us” page
- 7-25 people: “Meet Our Team” page
About Me
About Us
Meet the Team
You’ll notice that each page contains a clear photo of each person. For either the About Us or Meet the Team pages, we recommend using photos for each person that are similar – a head shot. It doesn’t have to be professionally taken, but it should look professional!
A Few Tips
- Don’t wear sunglasses. People want to see the person.
- Make sure they are clear photos. The minimum file size of the photo should be at least 200kb.
- Newer smartphones take excellent pictures. Consider “portrait” mode so the background has a slight blur to it. That makes a nice touch.
Content for Each Person
Each person’s profile should contain the following:
- A clear image
- Their proper title
- Any credentials that should appear next to their title (CTC, etc).
- A short 25-40 word bio**
- An email address
**Regarding the bio – we highly recommend each bio is written with the same consistency in either “first person” or “third person”. The owner should decide this. For example:
Susie Smith “First Person”: “I have been a travel professional for 20 years. I love working with my clients and am both an Africa specialist, as well as a River Cruise specialist”.
Susie Smith “Third Person”: “Susie has been with XYZ Travel since 2004. She has a passion for travel. She has visited Africa several times and is both an Africa Travel Specialist, as well as a River Cruise Specialist”.
We recommend avoiding writing that becomes dated. As in the first example above, Susie states “I have been a travel agent for 20 years”. Yes, that’s 20 years as of the day she wrote this bio, but unless she plans to update her bio to “21 years” the next year, (which people never do!), it’s better to state that she’s been selling travel “since 2004”.
Again, consistency is key. Every bio should be either in “first” or “third” person.
Agent Details Pages
Every website we build includes one “About Page”, but many agencies want to take it a step further and create a dedicated page for each agent. This page is called an “Agent Details Page” and it typically contains:
- an expanded bio for each agent that goes into greater depth
- a listing of their first hand experiences and places they personally visited
- any credentials or certifications they hold
- a few of their own personal travel photos
- a custom link to their own webpage (example: www.xyztravel.com/susie-smith)
- anything else can be discussed as well
These pages are optional and are billable as part of the total number of pages we create. They would be considered “custom pages”. If you are interested in Agent Details Pages, please discuss this with us.
Providing Us Your Content
We use a simple tool that makes it easy for you to provide us with all of the content we need to build your About page, or pages. When the time comes, we’ll show you!
Group Promo Pages
Whether you block group space and sell FIT into it, or have an closed affinity group, such as a destination wedding, school group, or family group, our Group Promo Pages are perfect.
For agencies that block multiple groups, we offer two different Group Promo Pages which categories and lists the groups by date:
- Groups organized Monthly
- Groups organized Seasonally
Page Elements
Each page includes a heading and areas for information on each group:
- Month or Season heading
- One image (800px by 535px)
- Destination Heading
- Name of resort, cruise (supplier)
- Ship name (if cruise)
- Dates
- Vacation Type (Hotel, Cruise)
- Descriptive paragraph
- Button to link to either a PDF (agency created), or Group Details Page (optional page SpoonDrawer will design for each group).
Group Overview Monthly
Group Overview Seasonally
As mentioned above, there will be a button created that can link to either an agency-created PDF that visitors can download and print, OR an Group Details Page.
Group Details Page
The Group Details page is an optional page that SpoonDrawer will design based on the details you provide. We will create a “master copy” and train you on how to edit it yourself, or if you have our Advanced Support Package, SpoonDrawer will include these updates for you.
Details include:
- Pricing information
- Vacation description
- Up to six additional photos
- Detailed package overview
- Daily itinerary
- Other information section
- Can be further customized as needed
Providing Us Your Content
We use a simple tool that makes it easy for you to provide us with all of the content we need to build your About page, or pages. When the time comes, we’ll show you!
Hero Section
The “hero section” of a website is the main focal point of the homepage and usually the first visual someone sees when landing on your website. It’s crucial that the image represents you and your services, and give a visitor a reason to keep scrolling.
Types of Hero Sections
There are several types of Hero Sections for a website. We include the addition of either one of the first three below. The “multi-image slider” and “video hero section” are optional development costs and will be discussed if you would rather have one of these styles.
- Narrow Image
- Midsize Image
- Larger Image
- Multi-image Slider
- Video Hero Section
Narrow Image
Midsize Image
Large Image
The subject of the image is also a personal choice. We tend to recommend using one of your personal images instead of a stock image, but that is completely up to you. In the above “narrow image” example for Vista Travel, the image they chose is of their team. If you specialize in a particular area of travel it might be best to have us select a high-quality professional stock image though.
Using Your Own Images
You are more than welcome to send us your own images to use on your website – in fact, we recommend it. We have two requirements though:
- Number 1: You must have the legal authority to use any image that you send us for your website. We have a process which will be discuss with you.
- The image must be a clear, “not pixelated” image.
Providing Us Your Images
We use a simple tool that makes it easy for you to provide us with all of the content we need to build your pages. When the time comes, we’ll show you!
Promo Boxes
A brand new feature for 2024 is our Promo Boxes module. This will display specials or promotional packages you would like to feature and link each one to a Promo Details page or to a Contact Us button. They are easy-to-edit. Each Promo box contains the following:
- an image (800 x 535 px image)
- a bolded headline
- a subheading
- an overview blurb
- optional area for starting price
- a button to “View Details” and link to the a Promo Details page or Contact Us page
You can create multiple categories for each Promo and add them to specific pages on your website. Category examples:
- ocean cruise promos
- river cruise promos
- upcoming groups
- land specials
- destination wedding groups
- many more!
We will be happy to give you ideas and tips on how you can implement Promo Boxes on your website.
Click the “View Details” button for Cancun (or here), to be taken to a Promo Details page sample that can be easily customized for each Promo you create.
Cancun Getaway
5 Nights - A Fun Mexican Fiesta Getaway!
Overview: Join us for an exciting holiday in Cancun, Mexico. Enjoy special group rates and amenities!…
Queen Mary 2
7 Nights - A Transatlantic crossing in luxury
Overview: Join us as we sail the incomparable Queen Mary 2 from Southhampton to New York this Summer.…
Seabourn with Petula
11 Nights - Join Petula and Butchie and a Luxury Cruise
Overview: The two cutest Pomeranians invite you to join them on a 14 day trip around the world. It will be a lot of fun!…
Promo Carousel
A Promo Carousel is a moving slider that holds pre-designed artwork that can promote anything you want. It is client-created. It is added to the homepage and each “slide” contained in the carousel can link to another page for more details.
Artwork
The size of the graphics need to be 1600 x 600px. Clients are responsible for creating the graphics. Signature Travel Network members can obtain pre-designed graphics on SigNet.
Linking to a Details Page
Each slide can link to a Promo Details page that is client designed, or outsourced to SpoonDrawer.
Signature Travel Network provides landing pages for each promotion. Click here or on the Virgin promotion to see an example.
Monthly Maintenance
The Monthly Maintenance fee covers many behind-the-scene events that SpoonDrawer performs on every client website throughout the month, as well as other licensing fees required to maintain the website, its security, and basic support requests.
What Fees are Covered?
- Nightly backups
- Security plugin updates
- SSL Certificates
- WordPress plugin updates
- Signature plugin updates
- Licensing of images and videos
- Licensing of WordPress plugins
- Basic tech support questions
Secure Hosting
We do NOT host on a “shared server” as many other website companies do. We have partnered with Flywheel, a US-based company that specializes in hosting WordPress websites on dedicated, compartmentalized Google Cloud Servers.
The annual hosting fee of $149 is a pass-through fee we pay to Flywheel for each website we host on their servers.
Why Is This Important?
- Sites are securely hosted on dedicated, compartmentalized Google Cloud Servers.
- Sites are managed by SpoonDrawer and our hosting partner, Flywheel, a US-based company that specializes in hosting WordPress websites.
- Faster loading times
- Less downtime, if any.
- More resources for the websites
- Second nightly backups
- All server security updates
- Many more behind-the-scenes technical features.
Ready for a Better Travel Website?
Get a free quote from one of our consultants to discuss which option would work best for your needs